Austin Innovative - Mobile Media Consulting

Mobile Websites, Mobile Landing Pages, and SMS Marketing

QR Code – How Does It Work?


No doubt you’ve seen a QR code before. These codes are black and white pixilated squares that are popping up all over the place. There are simply strange, futuristic decorations. The QR code is a bar code the past. Instead of using a scanner, you scan with your smartphone.

QR codes are smarter than bar codes. They are able to hold much more information. They are designed to redirect the browser of your smartphone to a selected URL. When you see a QR code, you whip out your phone, scan, and is immediately redirected to the Web service, coupon, video or other.

If you use a smartphone, you probably can understand why this is so cool. When you type a URL in the browser of a smartphone is not exactly the most fun in the world. With QR codes, you do not have to mess with any writing at all. Just Scan and you’re there. QR stands for ‘quick response’, and could not be a better description of its operation.

Marketing with QR codes

For marketers, QR codes are even cooler. For one, you can put them anywhere. They are black and white, and you can print them as stickers. Many companies use QR codes for mobile users to their websites, but that is far from what you can do with them. You can create a QR code that when scanned by a phone user instantly subscribe to your email list, making it a little easier to apply.

QR codes can be used as part of a promotion with social media. When you analyze it, instantly “Like” or share with friends. This can be combined with a coupon where after liking your business, get a good discount for their products or services.

QR code could lead to an offer for a download related to your business. For example, you have a flyer announcing a free report that has been written to its customers. All they have to do is scan the code and instantly get the report.

Information On Demand

The wonderful thing about the Internet is that you have access to all information in the world at your fingertips. With the prevelance of smart-phones, this power has been “mobilized”. You can use them anywhere and get information on a products you are thinking of buying, a bottle of wine you are drinking, or service that you are thinking of trying.

More than ever, people are researching on their smartphones as they shop offline. They are looking for prices, reviews and product information. You can put QR codes in your store products that lead them to the information they are seeking. This information can can take turn a potential customer or client into an active one.

You can use QR codes to deliver real-time information they are seeking. Some meteorological agencies and public transport companies have taken advantage of this, the incorporation of its codes with a link to updated information on what is happening now.

If you have not sold to QR codes, one more thing to lure is the fact that they are free and easy to generate. There are websites which provide the leadership to integrate and that does it for you. You get an image file that you can copy and paste, or printing. You can create as many as you want without spending a dime.